How to Get TikTok Famous with a Rap w/ Emily Brady
In this episode, I sit down with Emily Brady, Creative Content Lead at Sweet Fish Media.We talk about how to build an employee advocacy programme that generates $300k in revenue, why TikTok...
B2B Better
Jason Bradwell
Latest available episode How to Get TikTok Famous with a Rap w/ Emily Brady
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34 min 29 s
21 Episodes
Using JTBD as a New-Age Marketer w/ Eric White
In this episode, I sit down with Eric White, Founder at Revealed. We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make...
Where Marketing Falls Short of Private Equity Expectations w/ Krista Morgan
In this episode, I sit down with Krista Morgan, General Partner at Stage.We talk about what marketing metrics Private Equity investors scrutinise while evaluating an investment, the expectations of the modern-day B2B...
Why Content Syndication is (Mostly) a Waste of Time w/ Brett McGrath
In this episode, I sit down with Brett McGrath, VP of Marketing at The Juice.We talk about why syndication is (mostly) a waste of time, how to amp up your distribution strategy...
How to Find Inspiration in Unexpected Places w/ Charbel Simon
In this episode, I sit down with Charbel Simon, Founder of Sprintwell.Charbel is one of those people you could listen to for hours talking about creativity, finding inspiration in unexpected places, and...
Pivoting a Marketing Strategy to Tackle a New ICP w/ Jeremy Moser
In this episode, I sit down with Jeremy Moser, CEO of uSERP.We talk about his recent acquisition of Wordable - a document export and publishing tool - and how he has pivoted...
3 Reasons Why ProfitWell's Media Strategy Worked So Well
Quick 8-minute solo episode on how ProfitWell's media-first marketing strategy contributed to its recent acquisition by Paddle to the tune of $200m smackaroos.**Also - why not check out my weekly newsletter B2B...
How to Scale Community from Startup to IPO w/ Christina Garnett
In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. We talk about scaling a community from startup to IPO, how to maintain engagement...
How to Build a Marketing Strategy and Raise a Seed Round w/ Sonia Baschez
In this episode, I sit down with Sonia Baschez, Head of Marketing at Atmos. Sonia shares her story as one of the first full-time hires at the construction company and how she...
How to Build a Community Moat in a Startup w/ Sara Ott
In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.We talk about why community is a good hedge for B2B companies in the face of changing buyer...
