Lunchtime Launchtime

ROSHNI

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About this podcast

If over 95% of new products fail (according to Clayton Christensen’s Milkshake Marketing), what sets that successful 5% apart? Go to Market Planning is a complex process that can feel daunting with statistics like that, so learning from others who have already set out to take their products and services to market can be instrumental. Join our host Roshni Wijayasinha from Prosh Marketing, an entrepreneur, CMO and experienced product launcher, talk to various entrepreneurs and Marketing experts about their journeys to go to market and launch their companies, products and services, with success.

Author: ROSHNI