This Blew Up

The Ringer

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About this podcast

How exactly does one become famous on the internet? Famous enough to secure thousands of dollars in brand deals or a spot in a swanky Hollywood Hills mansion? In this series, Alyssa Bereznak pulls back the curtain on the Tik Tok influencer ecosystem, looking at how young creators try to supercharge their careers by moving into content houses. Over the course of five episodes, we will also examine the pitfalls of this new, unregulated industry, and how little protects the creators from the other people hoping to profit from their popularity.

Author: The Ringer